From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two

This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands

The latest edition of this book offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change th

The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporar