Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But

Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their plannin

Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need t

This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user researc