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Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sus
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In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their so
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Summary of Blue Ocean Strategy by W. Chan Kim and RenEe A. Mauborgne Includes Analysis Preview: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested
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Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis Preview: Blue Ocean Strategy, Expanded Edition: How to Create Uncontes