User Generated Branding
| Author | : Ulrike Arnhold |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 451 |
| Release | : 2010-11-22 |
| ISBN-10 | : 9783834988577 |
| ISBN-13 | : 383498857X |
| Rating | : 4/5 (57X Downloads) |
Book Synopsis User Generated Branding by : Ulrike Arnhold
Download or read book User Generated Branding written by Ulrike Arnhold and published by Springer Science & Business Media. This book was released on 2010-11-22 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.
