Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn�

Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt i

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at t

Drawing on Ragas and Culp’s prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practi

As a training and development or human resource professional, do you have the knowledge, skills, and experience you need to become an indispensable strategic pa