This book enriches the evolving concept of soft power, and China’s approach to soft power, by considering how aspects of Chinese culture, notably the traditio

"This book enriches the evolving concept of soft power, and China's approach to soft power, by considering how aspects of Chinese culture, notably the tradition

Soft power has tended to be overlooked in the field of international relations, often dismissed as lacking relevance or robustness as a theoretical concept. Thi

This book examines the phenomenal growth over recent years of StarTimes, a Chinese pay-TV company with around 30 million subscribers providing satellite televis

This book provides a comprehensive overview of China's use of "soft power" and assesses the impact this is having on the world and on the process of internation