This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and

This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and

This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores

In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making i

What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding