• Why do people behave and think the way they do? • What makes people choose certain products and services? • How does consumption affect our everyday liv

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world appl

A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of re

The second Canadian edition of CB is an innovative, hybrid-learning package that was created by the continuous feedback of our ?student-tested, faculty-approved

Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consum