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Cultural heritage is one of the most important tourism resources in the world. This book provides a comprehensive theoretical overview and applied knowledge of
Sustainable Marketing of Cultural and Heritage Tourism
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Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritag
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"One of the most salient forms of modern-day tourism is based on the heritage of humankind. The majority of all global travel entails some element of the cultur
Cultural Tourism
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Examine cultural tourism issues from both sides of the industry! Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural H
Heritage Tourism
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Heritage tourism has become an increasingly significant component of the global tourism industry, particularly in countries striving to diversify away from sea,