Customer Relationship Management: Strategic Approaches in Digital Era

Download or read book Customer Relationship Management: Strategic Approaches in Digital Era written by Joao Heitor De Avila Santos and published by Society Publishing. This book was released on 2018-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer relationship management: strategic approaches in digital era examines various aspects of customer relationship management including an extensive historical overview of marketing strategies and relationship marketing. It includes definitions of strategic approaches of marketing, managing business relationships and buying behavior. Provides the reader with insights into the development of its history, so as to understand the customer's mind, motivations, arguments, backgrounds and why customer relationship marketing strategies are important.