The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients

The demand for effective communication and marketing at the campus and district level has never been more urgent and educational agencies have limited resources

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and eval

Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this bo

Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses