Data-driven travel marketing

Download or read book Data-driven travel marketing written by Jacqueline Schmittem and published by LIT Verlag. This book was released on 2021-01-04 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: A dynamic business environment, various digital marketing tools and the power of data are main challenges travel companies have to face. Up-to-dateness and flexibility are crucial for increasing competitiveness and surviving in the jungle of travel firms. But how can these challenges be managed? With a holistic view, business intelligence enhances data-driven decision-making, addresses challenges and brings firms to the next level. By combining data technologies with affiliate marketing, this book develops a data-driven concept for enhanced decision-making in affiliate travel marketing. Jacqueline Schmittem is a graduate from CBS International Business School, working as a Performance Marketing Manager & Digital Marketing Consultant.