In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book f

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, m

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all mark

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig

Bridge the gap between business and design to improve thecustomer experience Businesses thrive when they can engage customers. And, whilemany companies understa