In one engaging, outcome-oriented book, The FT Essential Guide to Writing a Business Plan gives you: The essential knowledge you need to write a winning busines

This book gives you the critical knowledge you need to make your writing more convincing, compelling and persuasive. It will also help you develop your writing

Whether you seek financial backing or board consent, this book will give you the critical knowledge you need to get the go-ahead. Written by a seasoned practiti