A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and

Join franchise expert and consultant Mark Siebert as he delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. In this

"More than 540,000 franchised businesses dot the American landscape, ringing up total sales of $758 billion - which equals almost one-third of the nation's reta

Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights g

Annotation. For more than a decade, this book has been the definitive guide to franchises and licensing programs. In this third edition, author and prominent at