"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are up

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research back

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi