People Aren't Robots

Download or read book People Aren't Robots written by F. Annie Pettit, Ph.d. and published by Createspace Independent Publishing Platform. This book was released on 2016-10-24 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help marketers, brand managers, and advertising executives who may have less experience in the research industry create great questionnaires and collect high quality data. It will also help academic and experienced researchers write questionnaires that are better suited for the general population, particularly when using research panels and customer lists. This book was conceived by experienced researcher with more than fifteen years of practical experience who realized that many questionnaire guides continue to treat the people who answer questionnaires as robots rather than as fallible, imperfect people. Topics include general considerations related to the process, how to write screener questions, how to write data quality questions, and how to tackle specific types of questions from single-selects, grids, scales, and more.