Pure Sport is a practical guide that provides insights on asserting positive mindsets, realising potential, remaining resilient against setbacks and using these

Should you always "think about it"? Are you "only as good as your last game"? Is it just a matter of "keeping your eye on the ball"? The answer to these questio

Are you "only as good as your last game"? Is it really just a matter of "keeping your eye on the ball"? Pure Sport: Practical Sport Psychology explains in every

The use of antioxidants in sports is controversial due to existing evidence that they both support and hinder athletic performance. Antioxidants in Sport Nutrit

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and