Summary of Bernadette Jiwa's Story Driven

Download or read book Summary of Bernadette Jiwa's Story Driven written by Everest Media, and published by Everest Media LLC. This book was released on 2022-03-27T22:59:00Z with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 Every business is driven by one of two philosophies: competition-driven or story-driven. The competition-driven company is reactive to the marketplace and prioritises beating its competitors and racking up profits. The people who lead competition-driven organisations seek to dominate the market and maximise shareholder value. #2 The story-driven company is responsive to customers and prioritises having a clear sense of purpose and identity. It makes little reference to the competition and is intent on creating an impact. The people who work there derive a deep sense of meaning from their work because they know their company exists to do more than simply make a profit. #3 The secret to building a great company is to not try to matter by winning. You can choose to create a career or a company that enables you to do work you’re proud of, and that prospers in the service of others.