The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of ma

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship

Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global s

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustaina

Formerly published by Chicago Business Press, now published by Sage Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addre