Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks

In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues a

This third edition situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic stat

You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Wha

Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective