What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeo

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest res

In the past few years, companies large and small have called on me to get help with their non-performing sales team. The described symptoms are different from o

Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovation

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product