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The Fundamentals of Business-to-Business Sales & Marketing

Authors: John Coe
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: McGraw Hill Professional

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Fundamentals of Business Marketing Research

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Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current
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Fundamentals of Business-to-Business Marketing

Authors: Michael Kleinaltenkamp
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​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to
Fundamentals of Business (black and White)
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MBA in a Book

Authors: Leslie Pockell
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MBA in a Book provides readers with a priceless foundation of business principles, sales techniques, and leadership advice—a perfect gift for rising professio