Bringing together some of the world’s leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive ins

This is an essential read for managers in forms that used to have a product focus and that are trying to shift towards designing services and experiences. By co

'This book represents a significant step towards dealing with the lacuna constituted by the inadequacy of the literature on the services. And, as such, it appro

All the world's most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sec

The second volume of this successful handbook represents varied perspectives on the fast-expanding field of Service Science. The novel work collected in these c