A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for cons

The author helps readers figure out which leaders matter, why, and when - and what lessons they can learn from those who do matter. Leaders from politics and bu

Collects essays from the economist, providing insights into topics that continue to drive the public debate from health care reform and drug legalization to sch

Describes how to do different activities in order to deal with both everyday and extreme situations, including setting the table, escaping from a sinking car, a

The chief classical music critic of "The New York Times" explores the concept of greatness in relation to composers, considering elements of biography, influenc