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Who Do You Want Your Customers to Become?
Language: en
Pages: 77
Authors: Michael Schrage
Categories: Business & Economics
Type: BOOK - Published: 2012-07-17 - Publisher: Harvard Business Press

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Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your stra
Who Do You Want Your Customers to Become?
Language: en
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
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A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictabilit
The Mom Test
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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good ide
Who Do I Want to Become?
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A class project is due, and Dylan is struggling with the question: "What do you want to be when you grow up?" This picture book is a refreshing new take on a qu