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Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Routledge

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This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of resear
Wine Marketing & Sales, Second edition
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Authors: Janeen Olsen
Categories: Cooking
Type: BOOK - Published: 2016-02-01 - Publisher: Board and Bench Publishing

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How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern con
View from the Vineyard
Language: en
Pages: 240
Authors: Clifford P. Ohmart
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Type: BOOK - Published: 2011-10-01 - Publisher: Board and Bench Publishing

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Author and entomologist Clifford P. Ohmart brings reason and clarity to the politically loaded and amorphously defined popular world of sustainable viticulture
This Little Pinot Went to Market
Language: en
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Internationally-respected wine marketing expert Larry Lockshin* has teamed up with WBM - Australia's Wine Business Magazine, to publish a dynamic new book calle
Wine and Society
Language: en
Pages: 376
Authors: Stephen Charters
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Type: BOOK - Published: 2006 - Publisher: Routledge

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"Wine and Society: The social and cultural context of a drink examines the cultural forces which have shaped both how wine is made and the way in which it is co