This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how

Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tou

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leadin

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The cont