Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In E

Inspiring guidance for the principles of designing for humans.

Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorpora

As technology becomes deeply integrated into every aspect of our lives, we’ve begun to expect more emotionally intelligent interactions. But smartphones don�

Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most h