This fully revised and updated fourth edition of International Business offers an action- focused, practical approach to the topic, helping students understand

Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly gl

Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large mul

Rigorously updated textbook that balances business theory and business practice. Includes new cases studies and up-to-date examples.

The new and updated edition of this widely-used text is equally useful for undergraduate and graduate students of international business. Its student-friendly f