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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (fro
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This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ra
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Pages: 390
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This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertisi
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Pages: 296
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The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most import