The classic work that revolutionized the way business is conducted across cultures around the world.

The successful managers for the next century will be the culturally sensitive ones. You can gain competitive advantage from having strategies to deal with the c

"This book is a MUST for every business team leader who plans to start doing business in a new cross-cultural environment." - Markku Vartiainen OBE, President,

How national culture impacts organizational culture—and business success Using extensive case studies of successful global corporations, this book explores th