Value is in the eye of the beholder. Do your customers see your value? Business buyers barraged with a ceaseless, deafening cacophony of banal marketing-speak l

Marketing, sales, and business development executives face constant pressure to boost revenue. This book is a brainstorming tool meant to provoke discussion and

Primarily designed for businesses which are not pure e-commerce companies, and that probably don't have the resources to deploy major enterprise software soluti

The economy is changing. Trust and value have become the new Return on Investment (ROI). Consumers are the new drivers of the market; they are in control of whe

Drawing from extensive interviews with corporate leaders and the author's 20 years as a strategy consultant and executive coach, these rules form an essential l