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Advertising and Society
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Type: BOOK - Published: 2013-06-26 - Publisher: John Wiley & Sons

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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the
Advertising in Society
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Authors: Roxanne Hovland
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Type: BOOK - Published: 1989 - Publisher: N T C Business Books

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Advertising, Gender and Society
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Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It
Advertising, Society, and Consumer Culture
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Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

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Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives s
Readings in Advertising, Society, and Consumer Culture
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This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factor