Advertising, The Uneasy Persuasion

Advertising, The Uneasy Persuasion
Author :
Publisher : Basic Books
Total Pages : 326
Release :
ISBN-10 : 0465000800
ISBN-13 : 9780465000807
Rating : 4/5 (807 Downloads)

Book Synopsis Advertising, The Uneasy Persuasion by : Michael Schudson

Download or read book Advertising, The Uneasy Persuasion written by Michael Schudson and published by Basic Books. This book was released on 1986-09-03 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assesses the impact of advertising on American society--advertising as a business and as a social institution.


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In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on