Advertising, The Uneasy Persuasion
Author | : Michael Schudson |
Publisher | : Basic Books |
Total Pages | : 326 |
Release | : 1986-09-03 |
ISBN-10 | : 0465000800 |
ISBN-13 | : 9780465000807 |
Rating | : 4/5 (807 Downloads) |
Book Synopsis Advertising, The Uneasy Persuasion by : Michael Schudson
Download or read book Advertising, The Uneasy Persuasion written by Michael Schudson and published by Basic Books. This book was released on 1986-09-03 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assesses the impact of advertising on American society--advertising as a business and as a social institution.