Best Business Practices of Self Help Groups

Download or read book Best Business Practices of Self Help Groups written by Sundari Suresh and published by Beyond Line Publisher. This book was released on with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-help groups are crucial for employment generation for a large portion of the population. The acceptability of their produce and sustainability is very important for social-economic well-being of the group members. This book (based on my Ph.D. research) focuses on the acceptability of the products of self-help groups by its market and to explore the best business practices adopted by them. When we look at Corporate World, we find the likes of Dhirubhai Ambani, Tata, Birla, Godrej and many others who have made it ‘BIG’ through their indomitable spirit and indefatigable passion to ascend to the pinnacle of greatness. The common aspect of many legendary names in Corporate World is their tireless tirade to achieve their mark despite several handicaps, sometimes in the form of a humble background, financial crisis, social ostracism, tragedies and formal educational acquisitions. These are people who re-write history through the ink of their sweat, tears and blood to provide the world with the deepest thoughts of motivation to overcome the times of crises. All entrepreneurs have the same expectations, same emotions, same problems, same passion to come up in life and progress in their own business. The world deserves to know about these SHGs and their marketing practices to hold on to diversity and humanity together. I humbly present this book to the current and budding Women SHG fraternity to ‘realize’ their contribution towards our country’s economy.