Better Business by Phone

Download or read book Better Business by Phone written by Valerie O'Dea and published by Purdue University Press. This book was released on 1999 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Telebusiness has succeeded in making the telephone anintegral and profitable part of business strategy and operation. However, moreoften than not, telesales is a 'bolt-on' activity to the sales department andtelemarketing is an add-on task for the marketing or research department.Telemanagement is a responsibility given to someone already managing anotherbusiness area, telecommunications is a field entrusted mainly to computer professionals,and telestrategy is set only by those implementing or running dedicated 'callcenters.' Combining these is a marriage normally contracted to outsideconsultants and independent firms. This book explains how to perform andachieve this combination in simple and practical terms as a core part of acorporate business strategy.