In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a co

Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarian

Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety

Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic m

Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters tha