'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It pr

The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and smal

Emphasising that firms face uncertainties and unknowns, this book argues that the core of strategic thinking and processes rests on the organization and its lea

Taking control of your company’s destiny starts with planning strategically from the beginning. How will you determine if your company has succeeded if you ca