City Branding

Author	: K. Dinnie
Publisher	: Springer
Total Pages	: 239
Release	: 2010-12-03
ISBN-10	: 9780230294790
ISBN-13	: 0230294790
Rating	: 4/5 (790 Downloads)

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Book Synopsis City Branding by : K. Dinnie

Download or read book City Branding written by K. Dinnie and published by Springer. This book was released on 2010-12-03 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

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