Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert a

Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling autho

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to

A concise handbook which outlines the principles and practice of writing effective advertisements, brochures, direct mail and every other type of copy intended