"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of busi

William DugganÕs 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscienc

Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative p

A unique, inspiring guide to building business strategy from the president of Sequent Learning Network A key element of a successful business strategy is origin

People tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this, actively ali