This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global mar

First published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.

Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing gl

Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of internationa

This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Exami