How to become Customer Driven Customer service is the competitive business battleground of the twenty-first century. This book, by an internationally acclaimed

Customer service is the new competitive business battleground. This book, by an internationally acclaimed entrepreneur, is a hands-on guide for people who run b

Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and s

In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of an