This book challenges the universal applicability of strategic management concepts. It argues that it is necessary to pay attention to contextual facets of the e

This unique book is positioned at the crossroads of strategic management and international business. Based on an in-depth literature review, the author empirica

Going beyond the traditional application of strategic planning, this book also addresses issues for the nonprofit sector and global aspects of strategic plannin

How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and inno