Customer Centricity
| Author | : Peter Fader |
| Publisher | : University of Pennsylvania Press |
| Total Pages | : 150 |
| Release | : 2020-05-26 |
| ISBN-10 | : 9781613631447 |
| ISBN-13 | : 1613631448 |
| Rating | : 4/5 (448 Downloads) |
Book Synopsis Customer Centricity by : Peter Fader
Download or read book Customer Centricity written by Peter Fader and published by University of Pennsylvania Press. This book was released on 2020-05-26 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful call to action, Wharton professor Peter Fader's book, Customer Centricity, upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value. Fader advocates that in the world of customer centricity, there are good customers … and then there is pretty much everybody else.
