Related Books

Data-Driven Marketing
Language: en
Pages: 325
Authors: Mark Jeffery
Categories: Business & Economics
Type: BOOK - Published: 2010-02-08 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment
Data-Driven Marketing Content
Language: en
Pages: 0
Authors: Lee Wilson
Categories: Business & Economics
Type: BOOK - Published: 2019-06-19 - Publisher: Emerald Publishing Limited

DOWNLOAD EBOOK

This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific ma
Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing
Language: en
Pages: 222
Authors: Mathias Elsässer
Categories: Business & Economics
Type: BOOK - Published: 2022-03-22 - Publisher: BoD – Books on Demand

DOWNLOAD EBOOK

Following Einstein’s sentence: “Everything should be made as simple as possible, but not simpler. If you can’t explain it simply, you don’t understand i
Direct, Digital & Data-Driven Marketing
Language: en
Pages: 969
Authors: Lisa Spiller
Categories: Business & Economics
Type: BOOK - Published: 2020-01-09 - Publisher: SAGE

DOWNLOAD EBOOK

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the
Marketing Analytics
Language: en
Pages: 727
Authors: Wayne L. Winston
Categories: Computers
Type: BOOK - Published: 2014-01-08 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and im