Data Mining for Managers
| Author | : R. Boire |
| Publisher | : Springer |
| Total Pages | : 242 |
| Release | : 2014-11-17 |
| ISBN-10 | : 9781137406194 |
| ISBN-13 | : 1137406194 |
| Rating | : 4/5 (194 Downloads) |
Book Synopsis Data Mining for Managers by : R. Boire
Download or read book Data Mining for Managers written by R. Boire and published by Springer. This book was released on 2014-11-17 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.
