The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents,

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employe

Attract, recruit, and retain the very best with a strategicemployer brand From one of the world's leading pioneers in the employer branddiscipline and author of

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at o

Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top tal