Environmental Marketing Management

Environmental Marketing Management
Author :
Publisher : FT Prenticehall
Total Pages : 330
Release :
ISBN-10 : UOM:39015032515051
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis Environmental Marketing Management by : Ken Peattie

Download or read book Environmental Marketing Management written by Ken Peattie and published by FT Prenticehall. This book was released on 1995 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environmental concerns. It examines how aspects of marketing can be applied to developing and implementing greener strategies.


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